The purpose of the project is a correct economic and cultural exchange between countries in the “Global South” and “North” of the world, aiming at the development of a real and conscious contact between the new generations of western designers and the artisans of developing countries. The business offer of the Bangladesh artisan network is often characterized by obsolete and repetitive objects that do not stimulate the interest of buyers nor do they inspire appeal for its history. The philosophy and commitment that constitute the structure of this work aim to connect the increasingly demanding requirements of the western market with the techniques and ancient traditions belonging to these countries, in respect to rhythm, rituals and local customs.
“Price is Rice” fits into this context from a not strictly commercial viewpoint, since above all it aims at conserving the artistic and artisan heritage, that risks being lost as it is absorbed by industry and mass production, by making the most of the manual skills of a group of socially marginalized Bangladesh women, with whom, during September 2011, intense cooperation was experimented: the application of local traditional techniques with updated aesthetical topics generated an original hybrid style, that has had a great impact. By continuing research into style, it will be possible to develop new collections that reflect the gradual evolution in taste.
Since the domestic market is practically inexistent in this country (recognized as one of the poorest in the world), the preservation of these values can only be through export, that however implies a series of problems, including the commercial placing of the products and the application of “fair” retribution parameters for the manufacturers.
It is necessary to review the behavioural aptitude connected to the time frame of the industrial production, by cultivating a constant relationship with the artisans, that guarantees work continuity for them and the possibility of interacting on an aesthetical level with the buyers of their products: all this through investment in a broad range of professional training , with reciprocal respect and exchange of knowledge.
Furthermore, while analyzing the mechanisms of the “Fair trade market”, it appears that consumers are often not aware of the manufacturing processes that have influenced the making of these products, nor are they encouraged to find out, they are just content to buy them. It is therefore important to promulgate in the clearest and most direct way the background of both the manufacturing (through the product tables that clearly list all the items that make up the price) and the retribution of the manufacturers, aspects which are at times concealed under the general classification (“Fair trade”).

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